Top 5 Virtual Pet Apps on iOS in the UK: Q2 2025 Performance

In the second quarter of 2025, the virtual pet app market on iOS in the United Kingdom showcased some intriguing performance trends as captured by Sensor Tower.

Applaydu Play & Discover saw its weekly downloads peak at around 10.2K in mid-April, followed by a gradual decline, ending the quarter at approximately 2K. Meanwhile, weekly active users decreased significantly from 21.5K in early April to about 8K by the end of June.

My Talking Tom experienced consistent weekly revenue, maintaining around $200 throughout the quarter. Weekly downloads showed a slight increase, reaching up to 3.8K in mid-April. Active users fluctuated, peaking at over 28K in early April before settling at 20.5K by the end of the quarter.

My Talking Tom 2 had a notable weekly revenue peak of $618 in mid-April, while downloads reached their highest at 4.5K during the same period. Active users increased towards the end of June, reaching 22.2K.

Pengu – Raise Virtual AI Pets achieved its highest weekly revenue of $1.1K in mid-April. Downloads were around 2.7K at the start of April, gradually declining to about 1.5K by quarter's end. Active users decreased from 70.6K in March to 31.4K in late June.

My Talking Tom Friends showed a steady increase in weekly revenue, peaking at $615 in mid-April. Downloads peaked early in the quarter at 4.2K, while active users saw a decline from 14.9K in April to 9.2K by the end of June.

For more detailed insights, visit Sensor Tower to explore the data further.